Woodland Brings Techno Jacket to Know Your Winters

If you want to “Know your Winters”, Woodland has the answer for you!!!

This winter they’ve come back with their all new Techno Jacket Collection 2017 in 3 different and vibrant varieties, in the form of “InfraLite, Heat Lock and Storm Breaker. Keeping in mind every outdoor and winter demand, to safeguard ourselves, Woodland, country’s leading outdoor gear brand has geared up to launch this new range of winter wear with utmost care.

Speaking on the occasion on Tuesday, 6th December, 2017, Mr. Harkirat Singh, Managing Director, Woodland said, “being the leader of the outdoor wear in India, we have always focused on promoting outdoor sports while ensuring safety of the users. Technology has helped us bringing in this range on board. It supports one’s expedition and ensures one’s safety under rough and rugged climatic conditions.”

Pointing out Eastern India as one of the primary and growing markets for Woodland, Mr. Singh added, “last year we had a decent 1200 crore business and the market contributes to almost 15 to 20% growth every year. Out of our total 600 COCO stores across 250 cities in India, covering a total retail space of nearly nine lakh sq ft and over 5000 MBOs. We already have 9 stores in Kolkata and will be adding 3 more by the end of this financial year 2017.” Meanwhile, Woodland is adding up 30 – 40 outlets every year across the country. Thus, the company is planning to reach 2000 crore mark in next 2-3 years.

Mr. Vivek Sabharwal, the Marketing & PR Head, Woodland informed me that InfraLite Jacket is made up with thin loft insulation, which is made up of micro fibers with excellent compatibility and softness. It can combat extreme cold by delivering superior degree of warmth, softness, durability and light weight.

For Heat Lock, the technology has two variations. One is the foil and the other is the fleece. Heat Lock Foil is made up of silver dots coated fabric. They not only regulate the body temperature, but also help retaining the body heat up by 20% and dissipate excess body heat. On the other hand, Heat Lock Fleece is made up of micro fibers which form air chambers. These chambers trap air and prevent loss of body heat. It provides excellent heat insulation.

Storm Breaker jackets are completely windproof, water and cold resistant that provide protection against severe weather conditions. So, to ensure that, these jackets are made up of highly concentrated woven fabric consisting of a versatile insulating layer comprising of a polyester body shell with soft stretchy sleeves and side panels.

To justify their innovative spree in the footwear division, they’ve launched the HeatLock Shoes. They ensure to fight out extreme winter conditions during a mountain expedition. They also have a thermal layer inside just to protect the feet.

Woodland, which operates globally through three different arms for three different regions- Asia Pacific, CIS and GEC countries, is planning to come up with lots of adventure sports accessories very soon. In between, they’ve just launched sports bicycles in the regions like Delhi, Chandigarh, Manali etc. What next? The MD smiles. The sparkling in the eyes probably says it all.

 

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