Mio Amore! My love! This darling of the confectioneries with around 280 outlets in Bengal has long been our preferred destination for cakes and pastries. Starting from the big white forest cake you want to celebrate your best friend’s birthday, to the truffle pastry you buy for your loved ones, Mio Amore always comes through for its people with its delectable desserts. It also crosses the realm of sweetness and brings us its appetizing snacks, in the form of the revered Chunky Chicken burger, which gives KFC’s Zinger and Burger King’s Whopper a run for its money.
But, this time, the iconic bakery is not only limited to satisfying our taste buds but also extends much needed support during times of dire crisis. When the second wave of the pandemic struck Kolkata and Bengal, there was a severe shortage of amenities, hospital beds, and in particular, oxygen concentrators. The impact was stronger in the districts of Bengal barring Kolkata. Mio Amore stands tall to show empathy to the people of Bengal very much the same way they’ve fed them all these years with their carefully crafted bakery products.
Inspired by the works of Chief Minister Mamata Banerjee and independent organisations throughout Bengal, Anirban Ghosh, the CEO and Sikharesh Saha, the COO of Mio Amore decided to make a meaningful contributions for the welfare of the people in Bengal. They distributed over 300 Oxygen Concentrators to the North and South 24 Parganas, Birbhum, Howrah, and Nadia. Last Friday, at a city hotel, in presence of the State Minister, Mr. Indranil Sen, Mio Amore once again distributed five more Oxygen Concentrators to the respective municipalities of Chandernagore and Bhadreshwar keeping in tandem their honest motive to make a meaningful change in the lives of the commoners in the districts. This total initiative has costed them Rs. 2 crores which has been channelised through two NGOs. Not only that. Mio Amore has achieved a remarkable feat of getting 4000 of their employees fully vaccinated maintaining the state government’s covid protocol before they become fully operational post second wave of pandemic.
The State Health and Welfare Department’s stand has been crucial in showing their proactiveness during these trying times specially the way they ensured Mio Amore’s offers in helping the suffering humanity. Necessary clearances and prompt approvals were accorded, which has subsequently resulted in helping them in realising their efforts in this unparallel fight against Covid.
Taste Tales 
Good news.
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