Top 5 Reasons Foodies should Get The “Indus Food Membership”

The search for good food should never end. It starts from an unknown ally and goes into a top restaurant. Foods, memories and unforgettable experiences, we explore Taste Tales. Indus perceived the “food” industry in an extremely innovative way. It’s not just about blogging; it is about sharing the “yummy” memories and creating an ecosystem of connected foodies. Read recipes and explore unknown areas along the foodie avenue. Experience the hottest reviews and cook it for yourself. Hungry for more? Keep up with the restaurant scene in India and learn various lesser-known facts.  A membership that will be a foodie’s superpower. Let’s go inside the world of “Indus Food”.

Few Words On Indus

Kolkata’s fastest growing creative community has vowed to revolutionize some sectors. From photography to creative writing, food blogging to travel; Indus serves everything with a splash of fresh energy. The community aims to bring foodies under one roof and form a special ecosystem. Food events are organized throughout the year. Indus proudly presented “Eat and Write 2016”, the most engaging food event of the year. Well, there are more and this makes the membership very important. We never focus on participation; it’s the experience that matters. Don’t miss out on the fun, get the membership and intensify your love for food.

Okay, I am interested about the membership? What am I getting?

1. Discounts and Special Offers – Foodies, this is something magical for you. Avail special discounts in select restaurants and treat your taste buds. The “Indus Food Membership” will give you this unique opportunity to try out special dishes and check out some amazing food festivals at a discounted price. One membership, one small amount and a whole year of happiness comes along with it. Sounds delicious, right? There should be no second thoughts about it. True foodies have to get this membership.

2. Lesser Registration Fees. More Delicious Treats – Indus organizes several food events throughout the year. If you love food, you can’t afford to miss it. “Members” will not have to pay the original registration fees in these events. Pay a discounted amount and explore amazing treats in these special events. It’s not just about food, it is always about creating a like-minded community. Are you serious about turning your passion for food into something that gives money? We have something planned for that too.

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3. Food workshops -An Amazing Learning experience – The internet gets flooded with food pictures every second. There are thousands of food bloggers, who are fighting too hard to get their voice heard. Enrich your knowledge in the food workshops organized by Indus. The membership is your ticket to a new world of opportunities. The benefits are countless; you have to step in our world to start this rewarding journey.

4. Gifts and goodies – Well, who doesn’t like gifts? We care for our members and never forget to thank them for their support. It’s a family, where everyone is appreciated. Be a member and you are guaranteed to get amazing gifts around the year. Did we mention that there are some exciting contests too?


5. Certification – For those who are serious about blogging, content creation and social media, we have a special feature. You will learn various things in these events and find out ways about earning money by cashing in your passion. You can enrol yourself in the Content Writing or Social Media course and change the direction of your career. Enrolled candidates will get certificates which will be very useful later.

Want the “Indus Food membership”? Contact Us Today.

Still have questions? Comment below, we are happy to help.


The Festive Flavour! What Makes The “Puja Season” So Special For Foodies?

Written by Pathikrit Banerjee

As Goddess Durga defeats the demon “Mahisasur”, the festivities begin in full swing. People from all cultures mingle to treat their taste buds. Bengalis are known for their “food adventures”, they always have a handful of delicious experiences to share. This city of culture loves the Goddesses; the enthusiasm for this festival can’t be described in words. The artisans go through a back-breaking process to breathe life in these idols, the happy faces in the pandals is their biggest reward. The city gets lit up in a beautiful fashion, there are colours everywhere. This is not just a feast for the mind; it is a feast for the soul.

Exploring the True Meaning of Durga Puja

We can’t imagine Durga Puja without the rhythmic beats of the dhak, the themed pandals, the colourful attires and the addas. But the gastronomic delights can’t be ignored; there are lots of good foods. Pandal hoppers move from one pandal to another and eat a variety of items. It fills their heart with joy, this is their main focus. From roadside stalls to fine restaurants, every place is filled with foodies. The diets go on a rest for these four days; spicy food gives a forbidden joy. “Puja is equivalent to junk food, we want nothing else,” said Krishanu Banerjee, a student of the 12th standard. “We rarely eat homemade food in the Pujas, it just doesn’t make sense,” stated Sarbani Mukherjee, a MBA student.



Cultural Revolution – A Big Change is Happening

The typical Puja scenes are gradually changing, people have changed their preferences. The connected generation’s idea about ‘Puja’ is different; they prefer their personal space more. It is an era where people are starting to prefer “Virtual Durga Puja Tours”, the long line in the famous pandals can be a major turn-off. “It is just too tiring, the crowd is maddening, we get exhausted after a few hours,” said Ritam Sen, an Engineering aspirant. The best conversations always take place over good food. Millennials just want to connect with each other and have their favourite dishes; crowded places don’t attract them anymore. In a span of five years, we can witness a new Kolkata, but food is something that will always bring people together.


The “Taste Tales” are countless; from devouring the biriyani with the potato to checking out the special buffets in top restaurants. Which food item do you prefer the most during the pujas? Share your delicious experience and enrich the comments section.


(Cover Picture Courtesy: )

Eat & Write : The Perfect Event For Foodies!

Food- for Thought

All those people whose tongues start sweating with just the mention of “food”, brace yourself as an event is coming soon to spice your life up! All the foodies and those people who help to guide the food-lovers can get a chance of their lifetime to experience something new and out of the box.

What’s the surprise?

Indus Youniverse, well known for their novel incentives to boost people up has conceived another path-breaking idea. On 14th August, we have arranged an event of ‘Eat and Write‘. The people, who are interested in writing blogs about foods and related topics, will get a chance to meet the best in this business and so will be able to take the much needed details and hone their skills. This event will strengthen the bond between the bloggers and the professionals which in a way will benefit the foodies with accurate info.

“BJ’s Sports Cafe Cum Lounge” is the chosen place of action. It is a great place to laze around and is popular for holding similar kinds of events.



Points to remember

This is a paid event and all the interested individuals or brands need to register themselves within the given time. They need to fill an online “Event Registration” form and then the amount stated should be paid. Only after this they will be considered eligible to take part by Indus Youniverse. There is an offer for those who want to register ASAP, Early bird offer, where one needs to pay only Rs. 350. This offer is valid till the 7th of August, after which the participants need to pay a sum of Rs. 425. Registration is open up till 12th August after which no applications will be entertained. For any further details, visit the facebook event page.

IYEAW Promo Poster 2

Why GO?

The event is no doubt alluring, it is entertaining and enlightening simultaneously. Novices will get hands-on guidance from experts and to top it all, at the end of this, there awaits a handsome lunch. So, stop thinking and just give this a try.

Top 10 Lip-smacking Bengali Dishes that will make you crave for more

[Cover Picture Courtesy: Aaheli – Authentic Bengali Cuisine Restaurant]

Written by Ujjayini Pal on March 22, 2016

Bengalis have a love for various types of things. Among them intellect and food go hand in hand. At some point of time or the other, every Bengali must have tasted various dishes made by their mother or grandmother. Some tastes heavenly and lingers in your memory for long while others just fade away. Here are ten such dishes which may not be prepared in every household daily, but are a must try.

1. Luchi

This is the most popular Bengali dish and is a form of the popular dish ‘puri.’ A Bengali breakfast is incomplete without a plate of hot, deep fried and fluffy luchi. Like puri they are also made with maida, but there is a light golden color of luchis. Luchis tastes best when served with dry, spicy veggies or gravies.



2. Aloor torkari or Aloor Dum

You are sure to forget any other type of curry if you once taste a spicy bowl of aloor torkari or aloor dum. This is the most popular Bengali dish and makes the perfect combo with luchi. These two dishes together make a grand breakfast at the time of the Durga Pujas.



3. Cholar Dal

This is a typical Bengali dish made with channa dal and is a hot favorite of every bong with luchi once again. The dal tastes slightly sweet and also bears a mouth watering fragrance due to the use of rich spices such as cinnamon and bay leaf while preparing it. Bits of coconut are also added to give a delicious taste and a crunchy texture to the dal.



4. Shukto

After breakfast, it’s time for the main course and you just can’t think of starting your lunch without shukto. This is also an authentic Bengali dish and is also considered to be very healthy. It is prepared with bitter gourd, brinjals, crunchy drumsticks, sweet potatoes and last but not the least bori. Some fresh, grounded spices and a little milk are also added to it to create a paste like gravy.



5. Aloo Potol Posto

This is a light and quick yet tasty preparation. Potol or Pointed Gourd is mixed with coconut puree and thick poppy seed. Green and red chillies are also added to give a rich taste to the preparation. It tastes best when served hot with rice.



6. Lau Chingri

This dish is a lip smacking combination of prawn and bottle gourd which will please you like anything. This dish makes its visit in every Bengali household once in a while but tastes heavenly if cooked properly. Do try it today if you haven’t till date.



7. Dhokar Dalna

This is the most famous Bengali dish and something Bengali’s are really proud of. This is a vegetarian dish and is considered the best a bong could offer if any vegetarian visit’s their home. Lentil cakes are cut into diamond shape and are cooked in a tasty curry.



 Also Read: ‪‪5 Everyday Struggles only a Bengali Girl can relate to

8. Tangra Macher Jhal

Bongs are a great lover of fish and this tasty catfish curry is a big hit among Bengali’s. The gravy is full of flavors, thick and is made with spices that are grounded freshly. Some red chillies are added to this to give it a fiery taste. It tastes best when served with steaming hot rice.



9. Ilish Mach

You cannot spot out a single Bengali who doesn’t love hilsa fish and there are actually lots of preparations made with this hilsa fish. Hilsa cooked in rich mustard oil gives the dish a tingly taste. To add some twist, spices like fine ginger paste, Nigella seeds and chillies are added to it.



10. Malpoa

Bengali’s can’t even survive without sweets and this is the most famous Bengali sweet made by dipping pancake in sweet saffron syrup. This mixture tastes heavenly when cardamom is added to it. This famous sweet dish tastes best when taken hot.



Make sure to try all the 10 dishes once in your lifetime.
Did we miss something? Tell us by commenting below.