Woodland Brings Techno Jacket to Know Your Winters

If you want to “Know your Winters”, Woodland has the answer for you!!!

This winter they’ve come back with their all new Techno Jacket Collection 2017 in 3 different and vibrant varieties, in the form of “InfraLite, Heat Lock and Storm Breaker. Keeping in mind every outdoor and winter demand, to safeguard ourselves, Woodland, country’s leading outdoor gear brand has geared up to launch this new range of winter wear with utmost care.

Speaking on the occasion on Tuesday, 6th December, 2017, Mr. Harkirat Singh, Managing Director, Woodland said, “being the leader of the outdoor wear in India, we have always focused on promoting outdoor sports while ensuring safety of the users. Technology has helped us bringing in this range on board. It supports one’s expedition and ensures one’s safety under rough and rugged climatic conditions.”

Pointing out Eastern India as one of the primary and growing markets for Woodland, Mr. Singh added, “last year we had a decent 1200 crore business and the market contributes to almost 15 to 20% growth every year. Out of our total 600 COCO stores across 250 cities in India, covering a total retail space of nearly nine lakh sq ft and over 5000 MBOs. We already have 9 stores in Kolkata and will be adding 3 more by the end of this financial year 2017.” Meanwhile, Woodland is adding up 30 – 40 outlets every year across the country. Thus, the company is planning to reach 2000 crore mark in next 2-3 years.

Mr. Vivek Sabharwal, the Marketing & PR Head, Woodland informed me that InfraLite Jacket is made up with thin loft insulation, which is made up of micro fibers with excellent compatibility and softness. It can combat extreme cold by delivering superior degree of warmth, softness, durability and light weight.

For Heat Lock, the technology has two variations. One is the foil and the other is the fleece. Heat Lock Foil is made up of silver dots coated fabric. They not only regulate the body temperature, but also help retaining the body heat up by 20% and dissipate excess body heat. On the other hand, Heat Lock Fleece is made up of micro fibers which form air chambers. These chambers trap air and prevent loss of body heat. It provides excellent heat insulation.

Storm Breaker jackets are completely windproof, water and cold resistant that provide protection against severe weather conditions. So, to ensure that, these jackets are made up of highly concentrated woven fabric consisting of a versatile insulating layer comprising of a polyester body shell with soft stretchy sleeves and side panels.

To justify their innovative spree in the footwear division, they’ve launched the HeatLock Shoes. They ensure to fight out extreme winter conditions during a mountain expedition. They also have a thermal layer inside just to protect the feet.

Woodland, which operates globally through three different arms for three different regions- Asia Pacific, CIS and GEC countries, is planning to come up with lots of adventure sports accessories very soon. In between, they’ve just launched sports bicycles in the regions like Delhi, Chandigarh, Manali etc. What next? The MD smiles. The sparkling in the eyes probably says it all.

 

Advertisements

Top 5 Reasons Foodies should Get The “Indus Food Membership”

The search for good food should never end. It starts from an unknown ally and goes into a top restaurant. Foods, memories and unforgettable experiences, we explore Taste Tales. Indus perceived the “food” industry in an extremely innovative way. It’s not just about blogging; it is about sharing the “yummy” memories and creating an ecosystem of connected foodies. Read recipes and explore unknown areas along the foodie avenue. Experience the hottest reviews and cook it for yourself. Hungry for more? Keep up with the restaurant scene in India and learn various lesser-known facts.  A membership that will be a foodie’s superpower. Let’s go inside the world of “Indus Food”.

Few Words On Indus

Kolkata’s fastest growing creative community has vowed to revolutionize some sectors. From photography to creative writing, food blogging to travel; Indus serves everything with a splash of fresh energy. The community aims to bring foodies under one roof and form a special ecosystem. Food events are organized throughout the year. Indus proudly presented “Eat and Write 2016”, the most engaging food event of the year. Well, there are more and this makes the membership very important. We never focus on participation; it’s the experience that matters. Don’t miss out on the fun, get the membership and intensify your love for food.

Okay, I am interested about the membership? What am I getting?

1. Discounts and Special Offers – Foodies, this is something magical for you. Avail special discounts in select restaurants and treat your taste buds. The “Indus Food Membership” will give you this unique opportunity to try out special dishes and check out some amazing food festivals at a discounted price. One membership, one small amount and a whole year of happiness comes along with it. Sounds delicious, right? There should be no second thoughts about it. True foodies have to get this membership.

2. Lesser Registration Fees. More Delicious Treats – Indus organizes several food events throughout the year. If you love food, you can’t afford to miss it. “Members” will not have to pay the original registration fees in these events. Pay a discounted amount and explore amazing treats in these special events. It’s not just about food, it is always about creating a like-minded community. Are you serious about turning your passion for food into something that gives money? We have something planned for that too.

This slideshow requires JavaScript.

3. Food workshops -An Amazing Learning experience – The internet gets flooded with food pictures every second. There are thousands of food bloggers, who are fighting too hard to get their voice heard. Enrich your knowledge in the food workshops organized by Indus. The membership is your ticket to a new world of opportunities. The benefits are countless; you have to step in our world to start this rewarding journey.

4. Gifts and goodies – Well, who doesn’t like gifts? We care for our members and never forget to thank them for their support. It’s a family, where everyone is appreciated. Be a member and you are guaranteed to get amazing gifts around the year. Did we mention that there are some exciting contests too?

13934725_1451132751570763_5823221703933965542_n

5. Certification – For those who are serious about blogging, content creation and social media, we have a special feature. You will learn various things in these events and find out ways about earning money by cashing in your passion. You can enrol yourself in the Content Writing or Social Media course and change the direction of your career. Enrolled candidates will get certificates which will be very useful later.

Want the “Indus Food membership”? Contact Us Today.

Still have questions? Comment below, we are happy to help.

10 Scary Signs That Can Confirm Your Secret Relationship With Biryani

Written By Indus Content Team

Biryani, a classic Mughul dish, had won all the hearts of the Indians a long time back with its mind-boggling taste and aroma.  Now, Biryani is not limited to only one kind, there’s the classic Hyderabadi Biryani, the spicy Lucknowi Biryani, the Biryani of Kolkata which has got a sweet aroma or even the not so popular Sindhi Biryani. Well, there are many people among us who are madly in love with Biryani. If you have got the following signs you are in a seriously committed relationship with Biryani.

1. When you are invited to someone’s house for a dinner party or some other gala party and the only food that you are expecting is Biryani. And then your heart just breaks when you see polao or some mixed fried rice which is perhaps followed by some curses to the host underneath your breath for not cooking Biryani.

2. Whenever there’s an aroma of food, while there’s some cooking going on, the first thing that pops into your mind is a big bowl of Biryani. Whenever you want to analyze some nice odor that’s tingling your nose, the first thing that you want that dish to be is Biryani.

3. When you no longer care about the ambience in which you are eating your Biryani. The restaurant might be old and uninviting, but you are just happy and grateful to have a luscious plate of Biryani in front of you.

4. Whenever you go to some restaurant with your friends or family and the only food you want to have is Biryani. Without even considering the presence of your friends or family you order Biryani and also expect your friends or family members to do the same.
shutterstock_155422499

Source

 

5. When you try to persuade not only your friends, but also your parents to fall in love with Biryani just like you have fallen. So that they too eat the same with you whenever you want to.

6. When you become very possessive of your plate of Biryani. You no longer even care about your little brother or sister, who expects you to share your plate of food with them.

7. When no matter what amount of pocket money you get or you are left with, you make it a point to have a nice, big plate of Biryani each and every weekend. Might as well possibly do it, so that your parents remain unaware of this fact.

aaeaaqaaaaaaaaicaaaajgm4njyzzmywltvjztatndaxys1iy2izlwiznzi5mzcwntcznw
Source

8. When you dream that you are in a room full of the various kinds of Biryani that one can imagine having. Even better if you are in a room full of Biryani, the soft, juicy chicken, the sweet aroma of the spices, you see a swimming pool of Biryani and you are ready to plunge into it without a moment of hesitation.

9. Whenever you are sad or had a rough day, the only thing that puts a smile on your face is a Biryani plate.

10. Last but not the least, even though some might think that it’s too much I must tell them that you all don’t know what it’s like to be in love with food. It’s when you taste each and every grain of the Biryani and tearing the moist and tender chicken or mutton piece, you want that plate of Biryani to become a person so that you can marry him/her.

So, be careful, if you think that you are in a seriously committed relationship with Biryani, try to get out of it before you become obsessive about it.

Photoblog: Khursheed Jah Devdi -Hyderabad

_MG_3351-1

Nawab Khursheed Jah Paigah was the maternal grandson of the third Nizam of Hyderabad. Khursheed Jah Baradari was his residence, near the Charminar. It is a gorgeous Palladian mansion with imposing pillars and a strikingly European design. While it is commonly referred to as a baradari (literally means having 12 doors) or a devdi (sort of like a haveli) it is counted as one of Hyderabad’s best palaces._MG_3318-1

The construction of the palace was started by Sir Khursheed Jah’s grandfather, and completed by his father. It is said, that when the Paigah family lived in this palace, it was full of expensive furniture, chandeliers and paintings, and that the extensive grounds adjoining it, had immaculately kept gardens with fountains and little reservoirs. Apparently, in addition to the horses in his stables, Sir Khursheed Jah also kept ostriches!

 

ICC World Twenty20 2016: Participate in the Indus Youniverse Blogging Contest

 

ICC World Twenty20

It’s time to bring out the SPORTS BLOGGER within you!

Unleash your creativity by sharing your T20 World Cup Cricket 2016 experiences and views with us in our Indus Youniverse Blogging Contest and stand a chance to be featured among top 100 entries. If you can make it, we’ll feature you as a published, recognized blogger.

All you need to do is, write an amazing “500 word blog” on any creative topic related to this year’s T20 World Cup Cricket and send it to “contactindusblog@gmail.com” on or before the 30th April, 2016. Please remember, we do not require match reports or any on-field technical analysis of the game.

Topics can be like. For example:

  1. AWESOME facts about Brendon McCullum
  2. Lots of flaws in this Indian team
  3. 7 Things that AB de Villiers (Mr. 360) can do
  4. Why LBW has a new meaning for Sachin Tendulkar?
  5. Is Bangladesh overrated?

Rules of the Game:

1) The content must be original, innovative and credible. Copied articles would be rejected.

 

2) Your blog will be judged based on choice of topics, originality, innovating thinking and style of presentation.

 

3) The blog should be free from spelling, punctuation and grammatical errors.

 

4) One can send a maximum of 3 entries.

 

5) Blogs sent after the deadline will not be accepted.

 

6) Indus Youniverse panel of judges hold the rights to accept / reject / choose the top 3 winners along with top 100 entries of the competition.

 

**Terms and Conditions Apply

Top 10 Lip-smacking Bengali Dishes that will make you crave for more

[Cover Picture Courtesy: Aaheli – Authentic Bengali Cuisine Restaurant]


Written by Ujjayini Pal on March 22, 2016

Bengalis have a love for various types of things. Among them intellect and food go hand in hand. At some point of time or the other, every Bengali must have tasted various dishes made by their mother or grandmother. Some tastes heavenly and lingers in your memory for long while others just fade away. Here are ten such dishes which may not be prepared in every household daily, but are a must try.

1. Luchi

This is the most popular Bengali dish and is a form of the popular dish ‘puri.’ A Bengali breakfast is incomplete without a plate of hot, deep fried and fluffy luchi. Like puri they are also made with maida, but there is a light golden color of luchis. Luchis tastes best when served with dry, spicy veggies or gravies.

1

Source

2. Aloor torkari or Aloor Dum

You are sure to forget any other type of curry if you once taste a spicy bowl of aloor torkari or aloor dum. This is the most popular Bengali dish and makes the perfect combo with luchi. These two dishes together make a grand breakfast at the time of the Durga Pujas.

2

Source

3. Cholar Dal

This is a typical Bengali dish made with channa dal and is a hot favorite of every bong with luchi once again. The dal tastes slightly sweet and also bears a mouth watering fragrance due to the use of rich spices such as cinnamon and bay leaf while preparing it. Bits of coconut are also added to give a delicious taste and a crunchy texture to the dal.

3

Source

4. Shukto

After breakfast, it’s time for the main course and you just can’t think of starting your lunch without shukto. This is also an authentic Bengali dish and is also considered to be very healthy. It is prepared with bitter gourd, brinjals, crunchy drumsticks, sweet potatoes and last but not the least bori. Some fresh, grounded spices and a little milk are also added to it to create a paste like gravy.

4

Source 

5. Aloo Potol Posto

This is a light and quick yet tasty preparation. Potol or Pointed Gourd is mixed with coconut puree and thick poppy seed. Green and red chillies are also added to give a rich taste to the preparation. It tastes best when served hot with rice.

5

Source

6. Lau Chingri

This dish is a lip smacking combination of prawn and bottle gourd which will please you like anything. This dish makes its visit in every Bengali household once in a while but tastes heavenly if cooked properly. Do try it today if you haven’t till date.

6

Source

7. Dhokar Dalna

This is the most famous Bengali dish and something Bengali’s are really proud of. This is a vegetarian dish and is considered the best a bong could offer if any vegetarian visit’s their home. Lentil cakes are cut into diamond shape and are cooked in a tasty curry.

7

Source

 Also Read: ‪‪5 Everyday Struggles only a Bengali Girl can relate to

8. Tangra Macher Jhal

Bongs are a great lover of fish and this tasty catfish curry is a big hit among Bengali’s. The gravy is full of flavors, thick and is made with spices that are grounded freshly. Some red chillies are added to this to give it a fiery taste. It tastes best when served with steaming hot rice.

8

Source

9. Ilish Mach

You cannot spot out a single Bengali who doesn’t love hilsa fish and there are actually lots of preparations made with this hilsa fish. Hilsa cooked in rich mustard oil gives the dish a tingly taste. To add some twist, spices like fine ginger paste, Nigella seeds and chillies are added to it.

9

Source

10. Malpoa

Bengali’s can’t even survive without sweets and this is the most famous Bengali sweet made by dipping pancake in sweet saffron syrup. This mixture tastes heavenly when cardamom is added to it. This famous sweet dish tastes best when taken hot.

10

Source

Make sure to try all the 10 dishes once in your lifetime.
Did we miss something? Tell us by commenting below.