ASICS Hits Kolkata to Establish a Strong Foothold in the East

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The Japanese Sports Performance brand, ASICS hits the “City of Joy” with a bang in an aim to expand its retail footprint to strengthen the brand’s foothold in India.

ASICS has been operating in India since last 3 years. In 3 years’ time, they have been able to come up with 34 stores in 16 Indian cities including metros, tier 1 and tier 2 cities. The target is set up 6-7 more stores by the end of 2018. Kolkata outlet is the outcome of that “joining dots”.

IMG_20181129_141657But why Kolkata? As per Gautam Raheja, the Marketing Head, ASICS India, ‘Sports and fitness are expanding in Kolkata. The consciousness has grown. So, we thought, opening an outlet in Kolkata can certainly help us foraying the eastern India market.’

The brand opens its store in one of the finest malls of the city, the south city mall. The outlet is all packed to provide the best products for the running, training, and the core performance sports shoes, apparel and the accessories both for men and women. The main aim of the brand is to extend their family in India for bolstering sales and also the marketing support mainly for the retail stores. This will benefit them with the increase in the consumer awareness of health and fitness and rise in spending of the power.

The Managing Director of the ASICS India, Mr. Rajat Khurana said “Given the potential and growing demand for fitness and sports, India has emerged as an important market for ASICS. This year, our focus is to expand our footprint in the both tier 1 and tier 2 cities and offer our best in class products ranging from running, sports, for gym and other fitness related gear. Kolkata is a very key market for us considering the large audience for sports and fitness in this market. We are hopeful that our products designed keeping core performance in mind will be able to cater to the needs of sports and fitness lovers in the city. IMG_20181129_141717

The store outlet in Kolkata will be showcasing their latest of the ASICS AW18 collection that will present the newest of the collections like the Kayano 25, Nimbus all featuring FLYTEFOAM which have the lightest ever midsole technology. The best thing about the FLYTEFOAM series of the brand is that it basically works with the wearer’s foot to deliver superior cushioning every step of the way. Another thing is that it about 55 % lighter than the industry standard midsole material which gives the runners with the comfortable fit with a fast and the responsive feel.

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There are many features when it comes to having the best of the ASICS light show collection. It delivers a 360-degree visibility while running in a low light condition. ASICS has been derived from the Latin phrase “Anima Sana in Corpore Sano” which means “A sound mind is a sound Body” which also makes it the brand’s fundamental platform. The company was first founded by Kihachiro Onitsuka 60 years ago which has now evolved to become one of the leading designers and the manufacturer of the running shoes along with the other of the athletic footwear and as well as the apparel and the other accessories.

 

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IPL 2016: Indus Youniverse “Colours of IPL” Contest – All you need to know

Colours of IPL

It’s time to show your passion, be your team’s BIGGEST FAN!

From Dravid’s Daredevils to Dhoni’s Supergiants, the carnival of sixes has begun. Are you supporting the Kings of Punjab mentored by Viru or are you a hardcore KKR fan? Show your true colours and soak yourself in the spirit of this cricketing extravaganza.

Unleash your creativity by sharing your Vivo IPL 2016 experiences and views with us in our Indus YouniverseColours of IPL” Contest. There are amazing prizes and goodies waiting for you. So what are you waiting for?

What you need to do?

Take out your smartphone and capture various moods of IPL 2016. From celebration Selfies to snaps of things related to the game. You can also write 500 word blogs on various IPL related topics. Send it to “contactindusblog@gmail.com” on or before 31st May, 2016. Please remember, we do not require match reports or any on-field technical analysis of the game.

Topics can be like:

  1. Top 10 things you didn’t knew about KKR
  2. 5 Stars to watch out for in this IPL
  3. IPL 2016: Some stats that will blow your mind
  4. Vivo IPL 2016: The glitz, the glam and the cricket in between
  5. Any off the field activities.

Terms & Conditions:

1) The content ( blog or pic) must be original, innovative and credible. Copied blogs would be rejected.

2) Your blogs & Self taken pictures will be judged based on choice of topics, originality, innovating thinking and style of presentation.

3) The blog should be free from spelling, punctuation and grammatical errors.

4) One can send a maximum of 3 entries in total (combining blogs & pics OR Just 3 different blogs OR just 3 different pics).

5) Blogs & pics sent after the deadline will not be accepted.

6) Indus Youniverse panel of judges hold the rights to accept / reject / choose the top 3 winners along with top 100 entries of the competition.

 

**Cover Picture Courtesy: Google Images, Canva

ICC World Twenty20 2016: Participate in the Indus Youniverse Blogging Contest

 

ICC World Twenty20

It’s time to bring out the SPORTS BLOGGER within you!

Unleash your creativity by sharing your T20 World Cup Cricket 2016 experiences and views with us in our Indus Youniverse Blogging Contest and stand a chance to be featured among top 100 entries. If you can make it, we’ll feature you as a published, recognized blogger.

All you need to do is, write an amazing “500 word blog” on any creative topic related to this year’s T20 World Cup Cricket and send it to “contactindusblog@gmail.com” on or before the 30th April, 2016. Please remember, we do not require match reports or any on-field technical analysis of the game.

Topics can be like. For example:

  1. AWESOME facts about Brendon McCullum
  2. Lots of flaws in this Indian team
  3. 7 Things that AB de Villiers (Mr. 360) can do
  4. Why LBW has a new meaning for Sachin Tendulkar?
  5. Is Bangladesh overrated?

Rules of the Game:

1) The content must be original, innovative and credible. Copied articles would be rejected.

 

2) Your blog will be judged based on choice of topics, originality, innovating thinking and style of presentation.

 

3) The blog should be free from spelling, punctuation and grammatical errors.

 

4) One can send a maximum of 3 entries.

 

5) Blogs sent after the deadline will not be accepted.

 

6) Indus Youniverse panel of judges hold the rights to accept / reject / choose the top 3 winners along with top 100 entries of the competition.

 

**Terms and Conditions Apply