This woman entrepreneur’s amazing startup story will help you overcome the toughest of challenges in life


“I am a big believer in taking chances. I always wanted to experience a different region/market especially while doing my MBA.” – Richi Sood, Founder, Richcharms

ow it all began?

I think it is part of our generation’s DNA to explore the world. Being born into an entrepreneurial family made it natural for me to seek this path, but it also made me quite aware of how bumpy the road may be at some points. So it definitely helped me adjust my expectations and realize that I have to be resilient.

In every success story, you will find someone who has made a courageous decision. 

The beginning of something special:

Every multinational company was once a start-up. Every redwood tree was once a sapling and every professional was once a beginner. I am young, curious for knowledge and willing to take the risk of starting a trend than to follow one. I always wanted to meet new people in my life with my own visiting card representing a company’s CEO. Richcharms is a fashion website where we retail Indian Jewellery.

The First Signs:

During my travels, I used to pick up stuff from various places, and my friends would ask where I got them from. That’s when I realized people were willing to buy different types of Jewellery, but didn’t know where to buy them from. That’s how I thought of this.

I Started with Rs 5000 –

Initial investment? There was no such investment I put in but I still boot-strapped my business with my savings of Rs. 5000. After my MBA, I was uncomfortable in my 9-5 bank job. I thought to switch it and looked for better opportunities. I joined my father’s stock broking business, but then I realized I am not made for cubicle job system and the only way for me is to start my own venture and become my own boss. Belonging from a middle class family, and a small town with less resource, it’s a risky deal to startup so early that too being a girl. But to make a mark, we have to start from somewhere.


What clicked for “Richcharms”?

is attracting enough customers even when I don’t have a working website. All I’m selling the products are through a super active Instagram Page and Facebook Page. Instagram page has good following and quick response time as well. This online store only keeps apparels, accessories for the young girls. So, the target market is niche, but demanding at the same time.

Managing competition in an unique way:
Competition in this sector is a big risk, as there are thousands of competitors eyeing your customers and profits too.

 Challenges I face:

  – Doing Business Development becomes tough sometimes as the vendors are not easily available and are not accustomed to this business.

– A start-up needs almost 3 years, to sustain the brand and the entrepreneur herself.

– Lot of female competitors, also its difficult for a lady to handle tricky client sometimes, but things get managed by the confidence.

As a Women entrepreneur, I feel liberated, economically independent and at the same time struggling to tackle family pressure and handling a new business. One year has passed and though I have achieved more than I thought, but it’s a long way to go to create a big dent.

You can follow Richcharms on the web:




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Top 5 Women Entrepreneurs who changed the game

Written by Sritama Gupta on April 4, 2016

Majority of the people think that a woman is weak to manage a group of men. They can only manage house-hold stuffs & small things. But there have been instances, where women around the world  have mesmerized the world with their sense of leadership & proved the fact that they are not only capable of taking big challenges as entrepreneurs but also possess the ability to run a company successfully. So here I present to you 5 top entrepreneurs who besides being a woman have made the world to think twice before commenting on a women.

Indra Nooyi

A Tamil by birth & the current CEO & chairperson of the giant tycoon & second largest food & beverage business in the world, PepsiCo, Indra Krisnamurthy Nooyi, consistently ranked amongst the World’s 100 Most Powerful Women. She was ranked 13 in the Forbes World’s 100 Most Powerful Women. She is armed with the Master degree in Public Management from the prestigious Yale University & Marketing from IIM Kolkata. Prior to being the CEO of Pepsico, she held several senior positions at Motorola & Asea Brown Boveri. She is a big inspiration for all the women & especially Indian women who dream for entrepreneurship.


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Elizabeth Holmes

Founder of the blood testing company THERANOS, Elizabeth Holmes, at the young age of 32, is a well known figure in the world of entrepreneurship  It is because of her contribution in the field of business & non-profit entrepreneurial life that USA’s women owned business jumped to a percentage of 68% in the year 1997-2014. It is her childhood lifestyle which motivated her to pursue the life of entrepreneurship in the field of medical aid which has led her & company to a height of being a company with an estimated market value of net 4.5 billion USD (2015).


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Also read: I’m a “Vanilla” Person!! Aiming to be an Entrepreneur

Laurene Powell

Currently the holder of 44th position of the FORBES Most Powerful Women Entrepreneur, Laurene is the CEO & founder of the well known Emerson Collectives, which advocates policies concerning education & immigration reforms, social justice & environmental conservation. Her company now accounts to have a net worth of USD 16.7 billion (February 2016). She holds a degree of B.A in political science from the University Of Pennsylvania School Of Arts Sciences, in Economics from the Wharton School of the University of Pennsylvania in 1985. She received her M.B.A degree in 1991 from Graduate School of Business. Besides being a mother of 4, & wife to one of the most well known figure in the world of computers, Steve Jobs, she is also the founder of Terravera, a natural food company & has been in many senior posts in many well known companies.


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Kiran Mazumdar-Shaw

India’s first biotech entrepreneur & currently at 85th position in the FORBES Most Powerful Women Entrepreneur, she is the CEO of Biocon in the year of 1978. Now her company has set a goal to increase their revenue to $1 billion. She is also the current chairperson of IIM Bangalore. She was awarded the Othmer Gold medal for outstanding contributions in the progress of science & chemistry. After attending Mount Carmel College, Bangalore, she studied biology & zoology, graduating from Bangalore University with a B.Sc in Zoology in 1973. It is because of her father’s pursuance that she also attained a Degree Master Brewer in 1975. After a brief period as trainee manager at Biocon Biochemicals ltd, Ireland, she returned to India to start Biocon in India. With her sheer determination & hard work her company reached to a great height of success.


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Read More: Let the World Know Why You are Special


Last but not the least this Colombian beauty, who is at the 81st position in the FORBES Most Powerful Women Entrepreneur, is a mother & heart throb of millions round the world due to her beauty & looks. She has a current worth of $220 million (2015). She was initially a belly dancer but rose to prominence with her major Latin-American album Pies Descalzos. Slowly she gave one hit after another like Whenever Wherever (2002), Hips don’t lie & She wolf (2009) & many more, She got a world acclaim for the 2010 FIFA WORLD CUP song Waka Waka (This time for Africa) which became the biggest selling World cup song of all time. She has won many awards like MTV Video music Awards, has 8 Latin Grammy under her belt, 7 Billboard Music Awards & lots more. Her song continues to be sensuous capturing the hearts of millions even today.


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So did I miss some distinct women in this list? Do leave your valuable comments down here.


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